編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-309-031 | Procter & Gamble in the 21st Century (B): Welcoming Gillette | Kanter, Rosabeth Moss;Bird, Matthew | General management | Marketing Strategy( 4607 ) |
2 | 9-309-032 | Procter & Gamble in the 21st Century (C): Integrating Gillette | Kanter, Rosabeth Moss;Bird, Matthew | General management | Marketing Strategy( 4607 ) |
3 | 9-809-064 | TOTO: The Bottom Line | Tripsas, Mary;Egawa, Masako;Fukuyoshi, Jun | General management | Marketing Strategy( 4607 ) |
4 | 9-511-009 | Tesco PLC: Fresh & Easy in the United States | Quelch, John A. | Marketing | Marketing Strategy( 4607 ) |